Your best sales team is your current happy customer.

CoverStory is a happy customer story.

It’s simple, great testimonials convert to more sales.

But that doesn’t mean all testimonials are created equal.

New customers are looking for someone they can trust and see themselves in the products they buy. So what better way to do that than by featuring them?

  • Marketing vendors create videos that are too scripted.

  • Written reviews on your website could be from any paid copywriter.

  • User generated reviews can be long, outdated and not in line with your sales teams needs.

  • Producing them yourself requires too much time, equipment and is another thing on your infinite to-do list. 

We use our decades of documentary television experience to transform real stories from your customers into trusted and authentic examples of your company's best products and services.

 Audience-first storytelling is at the heart of our process. What does that mean? We take each testimonial and craft content that speak directly to your current sales needs and future company strategy. Our producers don’t just get reviews, we create bite sized stories that are in sync with your visions, values, and strategy.

Imagine the trust of word-of-mouth sales, but done at scale.

The Process

  • Book a discovery call to identify your business needs and dial in your audience psychographics. You outline your use cases and help us understand the key product or service elements that sets you apart.

  • We outline the scope of work, including number of videos, a list of dream hero soundbites we’d ideally like to hear, and project timeline.

  • We create boilerplate copy so all you have to do is copy and paste to your customers. We handle the scheduling, interviews, production, and thank you gifts to your clients so the experience is smooth and delightful for them.

  • Seven days from interview, we deliver downloadable versions and hosted embeddable videos to make your life as easy as possible. Depending on your use case, we have a variety of methods to make sure your prospects are seeing testimonials fast.

Pricing for Every Business

$1,275

New to the power of testimonials? Try starting out with our package of three. This is a great choice for smaller businesses, bespoke consultants, and solopreneurs.

✓ 3 custom videos

✓ downloadable videos, hosting and embed codes

✓ thank you gift for client

starter pack

expansion

$4,000

Your business is expanding and looking for something to set it apart. You have a healthy-sized clientele and have landed most deals before by word-of-mouth. Now, you’re ready to really scale.

✓ 10 custom videos

✓ downloadable videos, hosting and embed codes

✓ thank you gift for client

✓ custom graphics

Custom Pricing

Your salesforce needs tools and we provide them all year round. We customize packages to deliver hyper-targeted seasonal or monthly videos for every use-case.

✓ +25 custom videos

✓ downloadable videos, hosting and embed codes

✓ thank you gift for client

✓ custom graphics

✓ performance analytics

sales machine

7 days from interview to custom testimonial.